One Way Link Exchange
Article by Rod Bradley
June 9, 2013
High quality one way links can increase the website traffic by potential customers and improve the PageRank of online business’ websites. Most one way link exchanges usually charge subscribers a monthly fee to provide them with non-reciprocal links. However, not all one way link exchanges are created equal and some are better than others. The real problem with one way link exchanges is that the webmaster doesn’t know the quality of the one way link until after the fact. It takes a considerable amount of work by some very talented people to build high quality one way links and there aren’t any shortcuts. At best, one way link exchanges should only be used as a temporary solution to a slumping marketing campaign. As far as the major search engines, especially Google, are concerned, quality is always better than quantity.
High quality one way links require the incorporation of SEO sub-elements such as the selection of keyword(s) or key phrases, headings, title pages, anchor text for hyperlinks, and URLs. Without all of these SEO sub-elements, the major search engines, such as Google will consider the one way link a low quality link which they won’t rank well. Most one way link exchanges aren’t concerned about SEO sub-elements.
Another consideration is the quality of the content of the one way link. High quality one way links have error free, well written, high quality content that is informative, useful, informative, and unique. Even small grammatical and spelling errors can reduce the PageRank of the online business’ website. The relevancy to the online business’ website of that error free, high quality content is also very important. Potential customers simply won’t click on a one way link that isn’t interesting or isn’t related in some way to the website that they are currently looking for information on. Depending on the one way link exchange, most aren’t concerned about the quality of the content.
A much better alternative to one way link exchanges is hiring a professional and reputable SEO service company such as LinkHelpers to build high quality one way links. We believe in providing our customers with the best possible one way link building service.
Every one way link that we provide is hand built by SEO experts, who will properly assembly all of the SEO sub-elements. We pay special attention to ensuring that the one way link will also have high quality content. We believe that no one will click on a one way link that doesn’t have high quality content. In addition, LinkHelpers believes that a high quality one way link must have content that is relevant. If the one way link doesn’t have content that is relevant to the online business’ website, potential customers won’t be interested in clicking on that one way link.
It takes experienced SEO professionals to build high quality one way links. LinkHelpers has what it takes to get results for any online business’ website, such as improved search engine rankings as well as increased website traffic by potential customers for that online business’ website.
