Getting Market Share

Article by Steve Mapúa
June 2, 2013

Putting it all Together

If you haven’t already read about Relevance, and Popularity this won’t make sense.

Since SEs will try to return relevant SERPs your site needs to be relevant to the keywords you are optimizing for. Look at the sites you are competing against. Are they more relevant than you are? If so you might want to look at boosting your relevance. Don’t spam. Remember you are offering value.

How about popularity? Do you have enough backward links? If not, now is the time to seriously consider a program. If you don’t have the time contact us. We can develop an affordable link management program that will work for you.

Working on Relevance

What is my market searching for? Ah, the keywords you chose may not be what folks are searching for. Bummer huh? Now is the time to do an analysis of what folks are looking for and determine how you can develop your site so it is relevant to these keywords. Don’t know how to do it? Contact us. We will be happy to do an analysis for you.