One Way Links vs Two Way Links
Article by Rod Bradley
June 20, 2013
One way links are links to an online business’ website from another without any reciprocation. Two way links, or reciprocal links, are links to an online business’ website with reciprocation. If they are high quality, either of these links can improve the rankings of the major search engines, such as Yahoo, Google, and Bing, as well as increase the website traffic by potential customers for the online business’ website. However, not all links are the same.
Recently, there has been a problem with two way links. It seems that some unscrupulous webmasters have begun to remove their outgoing link after the exchange has been agreed to. However, two way links are still very popular. The real problem with both of these kinds of links is that webmasters have no way of knowing if they are high quality links, and low quality one way or two way links are simply a waste of time and effort, and sometimes in money.
High quality one way and two way links both need to have the metrics of SEO (Search Engine Optimization), such as the selection of URLs, anchor text, headings, title pages, and keyword(s) of key phrases, included when they are being built. High quality one way and two way links also need to contain high quality content that is informative, interesting, useful, unique, and especially well written. Poorly written content that contains grammar or spelling errors can result in the link being ineffective. In addition, that high quality needs to be relatable to the online business’ website. Potential customers simply won’t click on a link that isn’t somewhere related to the website that they are currently searching for information. If any of these elements aren’t present in the one way or two way link, that link simply won’t provide any improvement in the search engine rankings or any increase in the website traffic by potential customers for the online business’ website.
The best way for a webmasters to ensure that they receive a high quality link is to hire a professional and reputable SEO service company such as LinkHelpers. We only build high quality links for our customers. It takes a lot of difficult work by some very talented people to build high quality links. We have a .staff of professional SEO experts to make sure that as aspects of SEO are properly addressed. We also have a staff of researchers that make sure that the content is relative to our customers’ online business’ website. In addition, we have a staff of talented professional writers that will make sure that the link contains high quality content that is interesting and useful.
LinkHelpers only builds high quality links. Although our SEO service in more expensive that some other ways of obtaining links, our links will get results. In other words, our SEO services are cost effective. LinkHelpers believes that the focus of all links should be equally placed on SEO, relevance, and quality and usefulness of the content. Without any of those elements, the links are simply a waste of time and money.
Since LinkHelpers is only as successful as our customers’ online business, will make sure that our online customers’ business’ website enjoys significant improvement in the search engine rankings as well as an increase in website traffic by potential customers from our high quality links. .
